I recently discovered Martha Watson Flower Design, a boutique flower design studio, when I was looking for a florist in Chatham, New Jersey. The business website drew me in and I was extremely impressed with her creative designs and high quality. Martha has been in business for about a year and is completely hands on, providing very personalized service. She caters to corporate clients, individuals, hotels, restaurants and galleries that desire something a little more unique than an average floral arrangement.
Here is an excerpt from her website:
“Drawing from my background in design and photography, my organic style brings together a sense of color, texture, and form. Merging local plant materials as well as those from other places, I design provocative living art with flowers.”
Another reason I was excited to find Martha is that she believes in “giving back”, something I am very passionate about. Her inspiration came from reading Start Something that Matters by Blake Mycoskie, founder of TOMS shoes. In his book he describes the “one for one” model which Martha has found ways to put in place within her business of flowers. She uses leftover flowers that weren’t able to fit in a particular arrangement, makes them into something special and takes them to someone or to a place in order to spread joy. Most recently she has made leftover arrangements for a local soup kitchen.